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If Facebook Help Center Can’t Help An Advertiser, How Are They Going To Help Investors Make Money?
I’ve had quite a few issues with Facebook, but never on a personal level (besides the fact that I think it makes people anti-social), my problems are always dealing with the business side of things. How can Facebook expect to make it as a public company if they don’t support their advertisers?
Facebook Help Center Message
I have spent over $30,000 advertising on Facebook, I have created business pages, I do promotions and I add facebook connect to a bunch of sites. Basically, I am Facebooks’ bread n’ butter client. Sure, I don’t spend millions a year with them, but there are thousands of work at home Webmasters and affiliate marketers that fool around with ad services and would like to take full advantage of Facebooks’ reach of 800 million active users by advertising through them. Well, ultimately, their tracking mechanisms aren’t good, they are missing transparency and their help center is virtually useless.
Here are two examples of problems I have had with Facebook that seem to be easy fixes. Especially for a company worth 100 Billion Dollars;
[dropcap style="font-size: 60px; color: #2c4e62;"] 1. [/dropcap]How do I fix a 404 page on Facebook? They have anonomous forms for help, not live people that help business fix glitches in the facebook platform. My experience with this was that one of my clients business pages was working on desktops and laptops, but when the same exact URL was being pulled up on a mobil device (iPhone, Samsung, Android), Facebook was showing a page not found. This client was giving away free NBA playoff tickets for every game and their facebook account grew by thousands of followers after just few newsletters announcing the giveaway. I emailed the help center about this issue four times and still have not received a response.
[dropcap style="font-size: 60px; color: #2c4e62;"] 2. [/dropcap] How do I change my page name on Facebook? If your business changes its name or its marketing strategy, the only way to keep the facebook page for your business accurate is to delete your page and start all over. Yep, that’s right. Facebook won’t let you change your account name if you have more than 200 likes. Well, if I have more than 200 like I probably spent a lot of time, effort and money getting them, and now facebook wants me to delete the account and start over again? No thanks, I’d rather just pray for your demise.
It’s amusing to me to think that Facebook really perceives themselves as longterm players in this game. Sure, they really blew up on the scene and put MySpace in the dust forcing them to change their entire format, but unless Facebook hires some REALLY smart people to help monetize a shitty advertising platform with no support to help customers spend more money with their company, they are going down by the third round. I know they are capable of hiring smart people, I’m sure they spent millions tricking the world into thinking they were worth their IPO price of $38 per share. Well, big business duping the little ‘guy’ is one of the many reasons I support lawsuits and attorneys leveling the playing field.